Alyson Moffit

2025 Annual report for Campus Outreach Birmingham

Book cover designs for various Campus Outreach bible studies and day-of-prayer guides.

Logo designs for various events. All logos were used in either digital, print or apparel applications.

Identity systems for events including ads, kiosks, posters and social graphics.

Folding brochure for Carrollton Parks and Recreation showcasing all activities and programs offered.

Various t-shirt designs for the City of Carrollton.

A branding initiative for the 2017 Southern Association for College Student Affairs annual conference. Highlighting the iconic Walnut Street Bridge in Chattanooga, TN, the conference theme and identity is a throwback to the 1962 conference of the same name. Collateral pieces include postcards, social media images, magnets and retractable banners.

8x8 // book

For years incoming freshmen were given a textbook of tips and important information on life as a student at UWG. This text evolved into the Orientation Guidebook and then to the Navigator. The Navigator is the redesigned textbook and guide all freshmen students receive at orientation. This book, almost 70 pages long, encompasses all things UWG that new students - and their parents - need to know about college life. The Navigator is also used as the required text book for UWG 1101, a freshman seminar course.

This collection includes print materials for the department of undergraduate admissions for UWG. Items include a mailer, brochures, flyers and the acceptance package - which is comprised of a folded brochure around a series of cards. These pieces are intended to show the vibrancy of campus life to potential and accepted students. 

The Elf on the Shelf blog, Frolic & Frost, underwent a redesign initiative to improve functionality, SEO performance, and incorporate the use of natural text across all promotional graphics. The previous design required up to seven different graphics to be created for various site and social media uses.

The goal with the redesign was to eliminate this workflow. This project required collaborative efforts with the digital, in-house development and consumer marketing teams.

Final product contains back end development that will populate desktop banner, mobile banner, square social image, Twitter image, and vertical story image—all using a singular square image.

Bottom images are examples from before the redesign and showcase the variety of themes the blog encompases.

Parent company to The Elf on the Shelf, CCA&B.com underwent a design refresh. This project included collaborating with copy writers, company historians and design team.

Elfmates.com launched in the UK and this site was an informational page for consumers interested in learning more about the newest Elf on the Shelf product.

4x6 //  postcards

The biggest day of the year for freshmen students calls for exciting communication. Revamping the dated traditional postcards, I chose to bring bright colors and fun patterns to students’ mailboxes for the countdown to university move-in day.

8x8  //  booklet

This piece was created as a culmination of the division's priorities and strategies into a comprehensive strategic plan. Aimed to be distributed among the division of student affairs, this booklet is consistent in branding and design with existing divisional and university strategic plans for UWG.

Games were designed for santasnorthpole.com and are geared toward 5-8 year olds. This sampling of games includes new concepts and redesigns of legacy games. All game projects were in collaboration with develop and marketing teams.

Mrs. Claus’ Sweet Sweep

Outfit Maker

Star Tracer

Taking a hit web game, we turned Make a Cookie for Santa into a mobile app. The gameplay is simple — decorate a cookie and package it up to send to Santa. The app includes an additional feature of Mix & Bake, which allows you access to the kitchen to whip up your cookie and then decorate it. Purchase packs include additional toppings, frostings and patterns as well as the Mix & Bake experience.

16x20  //  poster brochure

Created for the 2016/2017 season, this annual poster is used by the UWG department of Theatre for publicizing their student shows to the community. This piece is an example of incorporating the existing designs of the department with the university brand to create a blended piece that is representative of both entities. 

8x8  //  booklet

Clean and simple, this booklet was made for the academic plan for UWG's satellite location in Newnan, GA. Its purpose is to present the institution's plans for the Newnan location and highlight the higher education needs based on education and employment statistics in the Coweta county community.

In an effort to rebrand greeklife at UWG, these brochures and postcards highlight the benefits of joining a fraternity or sorority of all types, and are distributed to potential students at orientation and university preview days. They are paired with additional materials as part of the rebranding initiative that included posters, banners, digital screens and social media images. 

Work West brochure is a comprehensive guide for faculty and staff looking to work for the University of West Georgia. With personal and professional benefits as well as information about the city of Carrollton, the Work West guide is used as a recruitment tool for directors and deans looking to attract candidates to UWG. 

Designed for the College of Social Sciences, this folder brochure is comprised of individual cards highlighting each of the college's graduate programs. The waterfall cards can be presented as a full set or select cards can be used to high specific programs for potential students. 

A fun project to work on, this unique wedding program highlighted the bride and groom's bold personalities.