Experience

Main Street Coordinator
Marketing Department //  City of Carrollton, Georgia
September 2020 - Present

Who doesn’t love the vibrancy of a historic, southern downtown? I love sharing the happenings and stories of downtown Carrollton’s merchants on our social media and email platforms. I also plan and execute all major festivals held in downtown that bring thousands of visitors to town annually. Communicating with vendors, merchants, and the public via our social media ensures we get the word out in an efficient and effective way.

Digital Designer II
The Elf on the Shelf  //  CCA and B, LLC
February 2018 - September 2020

As a member of the digital team, I work closely with the Director of Digital to design, develop and execute all things digital for the North Pole! In my role I coordinate with consumer facing marketing efforts, including social media postings and blog content. I also assist my team to produce stunning and effective websites for kids, parents, corporate and international audiences. Perhaps my most favorite, is the work I do for kids initiatives--including releasing an app and several new and updated games. There's never a dull moment working for Santa, and I enjoy growing and learning in the digital field in such a playful environment.

Sr. Graphic Designer
University Communications and Marketing  //  University of West Georgia
April 2012 - February 2018

Working under the division of university advancement, my role at UWG grew as the university expanded. My key responsibilities were to work with over 80 departments across campus to create design collateral for external and internal audiences while maintaining university brand guidelines across all materials—both print and digital. I juggled over 500 design jobs per year, with most jobs consisting of multiple components, including design lead on all external admissions projects. As the university grew, we underwent two brand refresh initiatives which required heavy collaboration between design team members on photo, web, and digital marketing needs. My role also required me to partner closely with our on-campus printing department on quick copy, press, and large format projects.

 

Education

Bachelor of Fine Arts - Graphic Design
University of West Georgia
2011

Master of Education in Professional Counseling - College Student Affairs
University of West Georgia
2017

SkillsET

Programs
InDesign, Illustrator, Photoshop, XD, Constant Contact, Zeplin, WorkFront, Widen, Drupal, Google Analytics, Shopify, Office 365 Suite - Word, PowerPoint, Excel, Teams, OneNote, Outlook

Experience
brand development and implementation, logo design, designing for print, digital design, communicating, presentation design, responsive design, web design, accessible design, conference branding and marketing

Honors

Best of the West Quarterly Award
Winner of the 2015 Cross-Divisional Award for University Advancement
Best of the West is the recognition program for University of West Georgia faculty and staff. A limited number of recipients are selected and even fewer are chosen as award winners for their division.

CASE III Special Merit Award
For design of the Go West for A Day 2013 materials for UWG Office of Development
Regional juried competition for higher education endeavors in marketing and communication.

2010 UWG Greek Woman of the Year
The highest award at UWG for any woman in a social greek organization.

Who’s Who Among Students in American Universities and Colleges

Organizations

Marketing & Program Book Chair
Southern Association for College Student Affairs  //  2017 Conference Committee

  • Design branded look for conference and supporting materials

  • Work with conference committee members on collaborative design needs

  • Develop signage for conference hotel

  • Redesign comprehensive materials including program book, name tags, and directional materials


Logistics Team Co-Chair
Engage West!  //  Leadership Development Institute (LDI)
2015 – 2018
LDI is a quarterly on-campus professional development seminar for university faculty and staff in leadership roles.

  • Assist with planning and execution of all supplemental materials such as flyers, handouts and surveys

  • Maintain attendance list and name tag creation for over 250 attendees


Advisor
Alpha Gamma Delta  //  University of West Georgia Chapter
2013 – 2017

  • Preside over executive council advisors and officers on the overall functioning of the chapter

  • Approve risk management procedures, billing and finances, and conflict resolution

  • Work with Recruitment Chair on planning and executing formal and informal recruitment

  • Coordinate event plans, including communicating with vendors, national directors and the university

  • Oversee member management procedures and translate performance results


AIGA Member

UCDA Member

Georgia Downtown Association Member