The Elf on the Shelf blog, Frolic & Frost, underwent a redesign initiative to improve functionality, SEO performance, and incorporate the use of natural text across all promotional graphics. The previous design required up to seven different graphics to be created for various site and social media uses.

The goal with the redesign was to eliminate this workflow. This project required collaborative efforts with the digital, in-house development and consumer marketing teams.

Final product contains back end development that will populate desktop banner, mobile banner, square social image, Twitter image, and vertical story image—all using a singular square image.

Bottom images are examples from before the redesign and showcase the variety of themes the blog encompases.