Logo design
Games were designed for santasnorthpole.com and are geared toward 5-8 year olds. This sampling of games includes new concepts and redesigns of legacy games. All game projects were in collaboration with develop and marketing teams.
Parent company to The Elf on the Shelf, CCA&B.com underwent a design refresh. This project included collaborating with copy writers, company historians and design team.
Elfmates.com launched in the UK and this site was an informational page for consumers interested in learning more about the newest Elf on the Shelf product.
Taking a hit web game, we turned Make a Cookie for Santa into a mobile app. The gameplay is simple — decorate a cookie and package it up to send to Santa. The app includes an additional feature of Mix & Bake, which allows you access to the kitchen to whip up your cookie and then decorate it. Purchase packs include additional toppings, frostings and patterns as well as the Mix & Bake experience.
The Elf on the Shelf blog, Frolic & Frost, underwent a redesign initiative to improve functionality, SEO performance, and incorporate the use of natural text across all promotional graphics. The previous design required up to seven different graphics to be created for various site and social media uses.
The goal with the redesign was to eliminate this workflow. This project required collaborative efforts with the digital, in-house development and consumer marketing teams.
Final product contains back end development that will populate desktop banner, mobile banner, square social image, Twitter image, and vertical story image—all using a singular square image.
Bottom images are examples from before the redesign and showcase the variety of themes the blog encompases.
